Sarah Cressall OBE

Guidelines Team

Sarah is a multi-award-winning entrepreneur, founder of The Creation Station, and an advocate for creativity and wellbeing. Recognised with an OBE for her contributions to creativity education, entertainment and business, Sarah and the fab Creation Station team of franchise partners have inspired over 2.4 million participants through creative arts and crafts. Passionate about nurturing potential, Sarah leads a thriving UK-wide franchise and is a best-selling author. Sarah in mum to three sons and lives in Devon with her husband running, painting, and inspiring others to live a life they love.

With many grandparents stepping into childcare roles to support busy working families, I’m proud to be invited to support this campaign that values their incredible contribution. This initiative aims to make it easier for grandparents to access inclusive activities where they can bond with their grandchildren, connect with others, and feel part of a welcoming community. It’s about building and fostering meaningful relationships, reducing isolation, and celebrating the joy of shared experiences across generations. I’m incredibly grateful to Innovate UK, Sam Godfrey-Moore, and the wider team for spearheading this inspiring and important initiative.